Commercial
Litigation
The
phrase "commercial litigation" covers
a broad spectrum of cases stemming from
business conduct. The other chapters
in this Guide that have nominated attorney
listings focus on particular areas of
substantive law. For instance, a business
leader with a dispute involving securities
laws might turn to the Securities & Venture
Finance Law Chapter to better understand
those laws, or a CEO whose company is
being sued for employment discrimination
might read the Employment Law: Management
Chapter for a discussion of the basic
principles of employment law. This chapter
is different because it focuses on style
of practice rather than a particular
area of substantive law. This chapter
covers issues common to many different
kinds of commercial disputes and ways
that businesses might use the adversarial
system more effectively or avoid it altogether.
What
is a Commercial Litigator?
A
majority of the attorneys listed in this
Guide could be considered commercial
litigators--at least part-time commercial
litigators--because most of the nominated
attorneys will litigate a commercial
matter at least occasionally. But most
of the attorneys nominated for this Guide
do not bill themselves as commercial
litigators either because they concentrate
on transactional work more than litigated
matters, or because they normally litigate
only a limited range of issues. For example,
a wills and trusts attorney may litigate
an occasional dispute arising out of
a will, or an attorney whose primary
specialty is litigating disputes over
commercial agricultural contracts may
call his or her practice area "agricultural
law" rather than "commercial
litigation," especially if he or
she also does a significant amount of
transactional work. Most of these attorneys
(for whom litigation makes up only a
small part of their practice) were nominated
in practice areas covered by other chapters
of this Guide. For example, an attorney
who handles commercial real estate disputes
may be profiled in the Commercial Real
Estate Law Chapter and an attorney who
only litigates commercial employment
disputes may be profiled in the Employment
Law: Management Chapter.
The
attorneys nominated in Commercial Litigation
differ from those in other chapters either
because they handle a wide variety of
commercial disputes (and thus do not
wish to be described by narrow practice
group title) or because they focus on
honing the craft of effective courtroom
representation and rarely are involved
in transactional work. This is not to
say that commercial litigators spend
the majority of their time in the courtroom.
The idea that a litigator spends most
of his or her day arguing before a judge
or making an impassioned appeal to a
jury is a creation of Hollywood. Effective
courtroom representation requires extensive
behind-the-scenes preparation. Commercial
litigators spend the majority of their
time outside the courtroom reviewing
documents, taking depositions, writing
briefs, interviewing potential witnesses,
visiting sights of disputes, and counseling
clients.
A
good commercial litigator will be able
to play two roles--advocate and advisor.
Many businesspersons fail to see how
important it is that the attorney they
hire be able to play both of these roles.
When
to Sue
Eventually
it may be necessary to sue another party.
Litigation has become a routine cost
of doing business for many companies
in this country. Of course, litigation
is not painless, even for the party
that
eventually wins the lawsuit. It is
a skill to know when to turn to the courts
to settle commercial disputes.
What
to Do when Sued
At
first glance it may seem that getting
sued is worlds away from suing someone
else, thus it may come as a surprise
that responding to a lawsuit is similar
to initiating one.
Seek
Legal Advice Early
It
is no coincidence that the first heading
under this category is identical to the
first heading under the category "When
to Sue." Lawyers are essential to
protecting business interests in litigation.
The first chapter of this Guide, Selecting
and Managing Counsel, describes an intelligent
process for finding the right legal counsel
for a business's needs. Individuals are
always permitted to represent themselves
in court, but representing oneself is
only appropriate in a case in which there
is very little money involved or in which
the factual disputes are very plain.
In all other disputes it is wise to hire
counsel. In a number of situations, a
corporation is required to hire an attorney
to represent itself in court.
Appoint
Someone to be in Charge
For
larger companies, finding someone to
be in charge is rarely a problem. Most
large companies have in-house legal counsel
that handles routine legal matters. In-house
attorneys often are able to handle litigated
matters. If there is no in-house legal
counsel, someone in the company should
be delegated to work closely with outside
lawyers in coordinating company strategy
and responses.
If
a business turns to independent counsel
to handle a commercial dispute, the in-house
legal department often can supervise
the outside lawyers and be involved in
preparation of the lawsuit. Not only
can the in-house lawyers offer insight
into the company and suggest the best
sources of information about company
policy, they can handle some parts of
the litigation in order to keep costs
down. A good strategy when selecting
counsel is to ask how outside lawyers
will cooperate with a business's in-house
attorney and/or staff to control costs
and effectively represent the business.
The
Best Defense is a Good Offense
Many
commercial disputes involve counterclaims,
cross claims, and joinder of third parties. "Counterclaims" are
claims brought against the original plaintiff, "joinder" is
a way to bring third parties into a dispute,
and "cross claims" are claims
between an original defendant and third
parties joined to the dispute. Good legal
counsel may be able to suggest claims
that a company may have against the party
bringing the lawsuit or against third
parties. Assuming a more offensive posture
may help convince another side to settle
a dispute or drop it altogether.
Move
the Fight to Your Backyard and Play by
Your Rules
One of the most troublesome facts about commercial disputes is that a company
can be forced to defend itself far from home in a court applying unfamiliar
rules. If a business is sued in a distant court, it may be possible to force
the plaintiff to transfer its complaint to a court closer to the company's
home base. The rules about when this is possible are complex, but attorneys
experienced in handling commercial disputes will know these rules well. Forcing
a plaintiff to travel to another jurisdiction to bring a claim is sometimes
enough to convince him or her to drop the claim. For this reason, many businesses
include forum selection clauses in routine business contracts.
Ways
to Avoid Litigation
It
is the nature of most commercial disputes
that attorneys are brought into a matter
only after something has gone wrong:
a deal has fallen through, an account
is overdue, or a disgruntled customer
has filed a lawsuit. While these certainly
are appropriate times to call upon a
lawyer, most commercial litigators could,
if asked, offer plenty of advice on how
to avoid these problems in the first
place. As a result of years of litigating
commercial disputes, commercial litigators
are keenly aware of relatively simple
steps that, if taken early, can prevent
much larger headaches later. The trouble
is that most businesses do not ask their
lawyers the right questions in advance.
The point of this section is to help
the reader use legal resources more efficiently
and cost-effectively.
Use
Common Sense
Many
businesses discover too late that they
could have avoided the expense and trouble
of commercial litigation had they exercised
even a little common sense in the beginning
of a business relationship. A wise business
does credit checks on new customers unless
the customer pays in full at the time
of delivery or receipt of a service.
Business partners can often be liable
for each other's debts, so the prudent
businessperson avoids partners about
whom he or she knows very little. A business
should learn about a potential business
partners' litigation history before jumping
into a joint venture. A company that
has been quick to litigate in the past
may be a company with which to avoid
entanglements. At the very least, if
a potential customer or business partner
has a history of taking disputes to court,
it may be wise to insist upon mandatory
arbitration for any disputes that arise
out of the relationship. The Alternative
Dispute Resolution Chapter describes
many forms of alternative dispute resolution
available to businesses.
Prove
It
It
is amazing how many business leaders
fail to understand how often a right
or privilege can be lost for lack of
a way to prove the contents of a business
agreement. Many executives have learned
the rule that most oral contracts are
as enforceable as written contracts.
What they have not learned is the corollary
to this rule that, without a way to prove
what was orally agreed upon, there is
no mechanism for enforcing one's rights
under the oral agreement. In the real
world, it makes no difference at all
what a vendor promised if there is no
record of the promise and the vendor
denies his or her earlier statements.
In the American legal system facts that
cannot be proven are not facts at all,
they are mere allegations. In every business
transaction, it is wise to spend some
time imagining how one's actions might
look in the future in a courtroom. Would
there be evidence of an offer? Of acceptance?
Of delivery? What about changes to an
earlier written agreement? An agreement
may have been in writing originally but
the parties to it may have made numerous
oral modifications that substantially
affect its terms. How much of the altered
agreement could be proven in court? Probably
very little could be proven if neither
side makes an effort to record changes
in writing.
Use
Language Clearly
It
should be clear to most business managers
that the law at times takes words very
literally. A decision maker may feel
awkward being blunt with clients, employees,
or vendors, but a little clear language
at the start of a business relationship
can prevent a lot of headaches later.
Courts sometimes can interpret unclear
language in a way the parties never intended.
Is it necessary to fire an employee?
If so, that employee should know that
he or she is being terminated and should
be told the legally permissible reason
for the termination. An employee told
he or she is being terminated because "things
are not working out" may infer a
sinister reason for the termination.
Is a vendor's offer unacceptable? The
reply to the offer should be clear--"No,
those terms are unacceptable to this
company, what about the following terms
. . . ."
When
people deal with each other in person,
facial expressions and nuances of language
communicate a significant portion of
their intentions. In phone conversations
or written documents, the literal words
alone have to carry all the intent. Thus,
it is important for businesspeople to
develop habits of using language precisely.
Develop
a Healthy Dose of Skepticism
Many
commercial disputes can be avoided if
business managers develop a more realistic
sense of reading people and the promises
they make. Just because a person learns
to use precise language himself or herself
does not mean that other parties will
do the same. A salesperson eager to close
a sale may promise "100% satisfaction," but
is the salesperson actually giving a
warranty that if any part of a deal is
not perfect, the deal is off? Probably
not. More than likely, the salesperson
is just puffing. One way to tell the
difference between a warranty and mere
puffing is to ask if the person making
the claim is willing to put it into writing.
Often, being asked to commit to a promise
in writing is enough to make the other
side back away from its original rosy
estimates. A vendor may make an unrealistic "guesstimate" of
how soon he or she can deliver a product,
but a little persistent probing may show
that he or she is unlikely to be able
to deliver on the promise. If someone
cannot guarantee an estimate it may be
best to do business with a vendor who
makes a more realistic estimate and stands
by it.
Be
Careful about Making Promises
Think
carefully about making promises that
will be difficult to keep. The business
world is full of uncertainties, and no
one can ever be perfectly positive that
he or she can fulfill his or her end
of a bargain. When the unexpected happens,
a key employee leaves, the computer system
goes down, a supplier is hit by a labor
strike, weather fouls up the best laid
plans and a company is unable to deliver
what it promised, is there a way out?
There will not be a way out if the person
making the promise made it ironclad.
Businesspersons should understand that
their promises are like little insurance
policies given to the other side in a
deal. When a company promises to produce
a product or provide a service by a given
date and does not leave itself a way
out, it effectively is assuming responsibility
for any unanticipated occurrences that
may prevent performance. It is a wise
policy to have experienced counsel review
agreements to determine whether a business
is assuming more risk than it is aware
of. After all, if a business is going
to give out little insurance policies
with every contract, then the price of
the goods or service ought to reflect
the additional insurance.
Have
an Attorney Draft Preventive Forms
and Procedures
It
is unreasonable to expect employees to
know all the intricacies of the law and
how they might apply to every business
transaction, but litigators experienced
in unraveling commercial disputes are
often an excellent source of advice for
avoiding disputes in the first place.
Often they can recommend simple language
and phrases to add to routine forms used
by a business. These simple additions
can save countless headaches and costly
litigation. In addition, many law firms
are happy to help businesses conduct
in-house training seminars for employees
to help them understand the important
role they play in enforcing company policies
and properly documenting all transactions.
Do
Not Let Emotions Interfere with Sound
Business Judgment
Too
many business managers feel uncomfortable
when lawyers describe acts that can prevent
legal trouble from developing. The attitude
of many managers is that if they are
too cautious they will lose sales or
scare away suppliers. It would be wrong
to say that emotions have no role to
play in business. Good relations with
customers are important to create and
preserve. A good attorney should be able
to offer suggestions on how preventive
legal practices can be implemented without
offending customers, business partners,
or suppliers. In his or her advisor role,
a good litigator should be able to help
a business see when emotions may interfere
with sound business judgment.
Respect
and Educate Employees
It
does a company little, if any, good to
have a board of directors following every
letter of the law if its employees do
not know or care enough to do so. Employees
are the front line dealing with customers
and handling complaints. Satisfied employees
who have an interest in their company's
future work to keep customers happy and
avoid disputes. On the other hand, disgruntled
employees are an excellent source of
liability for any company. A clientele
that feels poorly treated by a business's
employees is fertile ground for lawsuits.
If employees are respected and educated
about the business' legal concerns they
are more likely to follow company policies
and provide better customer service.
Furthermore, employees who are educated
about the reasons behind company policies
will make better witnesses if called
upon to testify in court about the company's
operations.
|